Advertising And Marketing: Discussion Questions Dissertation Example

Apple’s ‘Get a Mac’ is the true definition of an effective advertisements campaign that counters the increased rivalry in the contemporary business world. Undoubtedly, the ad approach works in every way; an achievement that can be attributed to specific properties and practices. Firstly, the deliberations between Mac and Pc, the characters, make it memorable, which is one of the primary factors of an effective ad. Secondly, throughout the different 66 advertisements aired during the specified time of the campaign, Apple resonates with customers by utilizing relatable facts and conveying meaningful information that people can relate to at an individual level (Nudd, 2011). Finally, there are instances that indicate that Apple represents values that are way beyond their products and administrations. For instance, in the ninth installation of the campaign, labelled work vs. home, PC’s character flaunts how he enjoys engaging in fun activities such as spreadsheets and pie charts (Nudd, 2011). In response, the Mac claims how he enjoys movies and podcasts in addition to highlighting that it is complex to capture family moments in pie charts. The amalgamation of informative pieces and fun-filled concepts creates personal appeals among consumers.

The primary goals of Apple allude to creating ad campaigns that inextricably link to their brand without any of its context being attributed to any competitor. Assertively, the Get a Mac Campaign accomplishes this by combining influential, evocative, stimulating messages (Nudd, 2011). More so, the delivery of these messages touches the audiences and complements the remarkable products by Apple Inc. Adeptly, both the advertisements and products by Apple execute to the defined levels of expectations making them credible and trustworthy (Nudd, 2011). Consequently, given the combination of these factors, the campaign creates deep psychosomatic intuition encouraging purchases across most of Apple’s products. These achievements align with its predefined goals and more importantly, act as a reflection of what most companies focus on attaining when it comes to advertisement campaigns.

In regards to creativity, Apple Inc. goes out of their way to their way to exploit humor and relatable aspects through their ads in an effort to show that they are the preferable option. In the 26th installation of the campaign, Stuffed’ the display of a rotund PC as a result of fattening from trial software is one of the examples where Apple are innovative (Nudd, 2011). Still, the focus on two characters in the series of the advertisements creates the creative foundation that Apple needs to exploit skits and create a relatable atmosphere for the audience. After the fifth or so advertisements, people watching these ads already understand the concept used in the campaign (Nudd, 2011). Resolutely, the only adjustment I would make to the approach is using trending topics and practices that are relatable to the younger generations of today.

The important and striking aspect of the ads is the Mac and PC characters who are mostly at loggerheads and pondering on what is best for the audience. In addition to communicating the different and exceptional attributes of Apple’s product, the ad campaign uses the distinct characters create a positive image about the Mac and the company as a brand without utilizing any complex concepts as one would expect for any strategies aimed at addressing the modern competitive environment (Nudd, 2011). Decisively, given that it’s mostly complex for brands with an international following to find extensively relevant ads, Apple accomplishes this in an exceedingly exceptional way while simultaneously revolutionizing effective campaigning. More so, they convey how the Mac can be an asset to the consumers by making life and work easier, more productive, fun, and fulfilling (Nudd, 2011).

References
Nudd, T. (2011). Apple’s ‘Get a Mac’, the Complete Campaign. Creativity, Adweek. Retrieved from http://www.adweek.com/creativity/apples-get-mac-complete-campaign-130552/